Ecommerce Versus Bricks and Mortar Shopping

One can’t ignore 95,000,000 monthly visitors to Amazon. And, one cannot ignore the fact that 95% of Americans shop or will shop at Walmart. Ecommerce is set to grow 200% over the next five years. It has grown 38% over the past three months in the USA alone, in comparison to Walmart’s online rate of just 11%. Macys, Sears and Walmart are closing stores citing competition from Amazon as a major factor of declining sales. However Nordstrom have taken up the challenge, 25% of their business is online and they have set the bench mark for other traditional bricks and mortar retailors to follow. Ecommerce is an opportunity not a threat, it’s not a passing trend and it’s here to stay. The number of people that venture into stores to touch and feel is shrinking. Transport costs and parking fees continue to rise and access becomes more time consuming. Anti-social behaviour in and around the cities and shopping malls continues to worsen, all of these factors are driving more and more customers online.

Amazon has taken another gigantic step buying a bricks and mortar super market chain for an estimated 34 billion. The sole reason for this decision is to improve the online groceries service by guaranteeing two hour delivery. Groceries will be delivered from the closest store according to zip code. In addition to this brave move they are trialling a supermarket with no check outs in Seattle, after the technology has been trialled and perfected Amazon will roll this out into all stores. Rather than setting themselves up against well-established competition they have used innovation to drive them beyond any competition. Another example is Elon Musk; his fearless approach to the future via technology has opened new consumer doors. His electronic cars will have a dramatic effect on traditional gas powered vehicles. We have to break from the shackles of the of mentally “if it aint broke don’t fix it”

When it comes to ecommerce, Australia lags more than a decade behind and it will take another decade for them to catch up. Many local brands have gone into administration over the past two years, Herringbone, Marcs, David Lawrence, Rhodes and Becket, Oroton. British retail Giant, Top Shop and Top Man, failed and after two years of poor trading their closed their doors. The two and only department stores are struggling in the face of online competition. Myer shares have dropped from $4.00 to 53 cents in four years and David Jones shares have dropped 45% in three years. Myer’s online business equates to less than 1% and David Jones is currently at 2.6%. Both online stores are clunky, awkward to navigate and out of date and delivery times are greater than delivery times from stores in the USA and UK. The rule of thumb is at least 10% of your retail business must be online. Both are competitor focused and mimic one another. There is no sign of innovation, just one sale after another; they have become bargain basement style. Recently Textile Traders have announced they will close all stores and trade purely online, similarly Airflex will close all but flagship stores and focus more attention online. And, finally let’s be honest, service standards in Australian department stores are way below average. Under staffed, poorly trained, poorly paid and managed under archaic hierarchy mentality. You may as well put a large sign in the window saying shop online

A customer in Australia can purchase $1,000 worth of articles from Nordstrom in the USA and have it delivered to the door within 5 days; you pay no duty or tax and get a lot more for a lot less. Shop online at Amazon and the choices are infinite and the service is simply amazing. The psychology behind online shopping is there are no human barriers to confront you, you simply choose, click and pay and wait for the surprise.

So what are your choices? drive to the local mall, search thirty minutes for a parking spot that’s probably going to set you back about $25.00, argue with your wife, get served by some pushy commissioned based sales person with no product knowledge. More than half the day is gone and it’s been a waste of time. We’ve all had this kind of unpleasant experience. Now, you can save a lot of time and money by shopping online and use the time and money you have saved to take your family out for a pleasant lunch and enjoy some quality time together.

Online Sales Via Mobile Jump 19%

Society’s addiction to mobile phones is fueled all the more by the dominance of eCommerce.

We can clearly see how these devices are increasingly turning into the main shopping tool of online shoppers, but news of eCommerce revenue growing by means of these devices still never fails to amaze us.

What’s more, it validates the value of a responsive website design that’s easy to view and navigate, especially on small-screened devices which everyone just loves.

After all, who doesn’t love browsing products, comparing prices, and buying a much-coveted item by simply sliding their finger on a tiny screen and clicking one button?

Whether we admit it or not, smartphones have become a necessity for businesses on the Internet and their clients. On the other hand, driving to a bricks-and-mortar shop, which used to be the norm when you’re looking to buy stuff, has become optional.

The latest scoop from online retailer revealed that the total eCommerce sales made via cellphones increased by 19% in December 2017 compared to the previous year.

Orders made from desktop computers, meanwhile, fell from 47% to 45% while sales from tablets–despite their portable nature–dropped to 14% from 17% in the same period.

That only goes to show that more people prefer to use their cellphone in making purchases on the Internet. Some say that they would still consider the high street, but not without consulting their phone on what to buy first.

The report of Mobiles also disclosed that 88% of consumers would conduct product research on their phone before buying, which ties in with Google’s data: 76% of people who search for something nearby on their phone wind up in a related business within a day, and 28% of those searches result in a purchase.

Why smartphone-friendly sites win

Aside from pointing out the fact that many rely heavily on their phones for shopping, the report also found that those who search for products on their cell are more likely to be using mobile-optimised sites than shopping apps.

Quick, simple, and easy is how every shopper wants their shopping journey to be, so spare them the trouble of downloading fashion apps and whatnot.

Websites that load in three seconds or less, have high-quality product pages, and a quick and simple checkout system are twice as likely to convert potential customers as those that do not.

Who would’ve thought the thing that only transmitted text messages and connected calls once upon a time would evolve into an indispensable instrument for one’s eCommerce success?

As to how retailers like you can take advantage of society’s mobile addiction to improve their business, Andrew Cartledge at said:

“Smartphones have changed shopping habits, and we believe for the better. They allow consumers to shop 24 hours a day, seven days a week. Our own results showing that while orders on smartphones have increased, which is in-line with general trends of smartphone use. The way consumers use smartphones has influence across the research, consideration and order touch points of a consumer’s journey.”

How ready are you to accommodate the growing number of mobile-based shoppers?

All That You Desired to Know Regarding Fulfillment for ECommerce

The fulfillment for eCommerce is the central part of your eCommerce sales chain that helps you deliver your products to customers. Basically, e-Commerce fulfillment is a comprehensive process involving activities ranging from receiving orders to documenting, picking, packing, and finally shipping of items through third-party logistics of global recognition. Simply put, in the beginning, while most online retail houses were used to maintain inventory while packing boxes in their workshop like a garage, etc., as they grow with millions of customers across the globe, they consider outsourcing their order fulfillment third-party logistics company or 3PL.

The consistency and similarity of predictable and accurate order fulfillment is the success key to keep customers happy, earn positive reviews, and multiply the market. A well-planned and professionally managed eCommerce fulfillment not only saves your money, time but equally helps your online retail business project operate seamlessly with increased market reach. To make this monumental project success, working with a specialized eCommerce fulfillment service provider should be your first priority that helps make your business lively and agile. Here’ we are going to discuss the four basic elements of the e-commerce fulfillment process:


Having inventory in hand is essential to fulfill orders coming through your retail business partner. On receipt of the pallets, items are documented, logged in inventory, stored on the shelves, and other kinds of storage units. Since you are equipped with a professional fulfillment for eCommerce partner, maintaining inventory is essential to take care of fulfilling orders from your trusted associate.

Inventory storage

Inventory storage, which is widely known as warehousing involves effective organization as well as storage of the shipments, which should be done proficiently by your outsourced partner. To undertake your larger online operation successfully, the fulfillment point should have a large-scale storage arrangement combining with bins, shelves, high-tech mobile shelving systems, and also pallets. Appropriate inventory storage is essential to keep merchandise secure, protected, which offers higher visibility to understand what is available in stock or for the execution of order while which are about to finish. This helps in maintaining high-class integration among the retail stores and its 3L partner.

Order processing

As orders continue to come, they need to get processed keeping the same speed. This processing job involves 3 vital steps including picking, packing, and getting them ready for shipping to customers. Each material packed and ready for ship should be included with a slip explaining the warehouse location, quantities apart from instructions like the kind of packaging material used including boxes, ploy bags, packing tape, bubble mailers, bubble wrap – or using customized packaging that reaches end customers in undamaged condition. Finally, shipping labels should be affixed to the package.


Immediately on the processing of the order and labeling is done, it needs to be shipped. This process of shipping usually includes global courier companies like UPS Store, DHL service, or its equivalent and once it’s shipped, the retail shop is sent the tracking info which can equally be shared with customers enabling them to track their deliveries.

Return processing

Whereas a customer returns an order, they are shipped directly to the fulfillment for an eCommerce service provider or the retailing point where it needs to be evaluated. Based on the cause of return, item quality, and the return policy of the retainer company, the item may be restocked as obtainable inventory or discarded due to faulty.

ePakShip is a fulfillment center located in Lexington, KY offering order fulfillment services such as pick, pack, ship, inventory management, warehousing, shopping cart integration, and so on. To know more, visit

Discover With Us Sorts of eCommerce Merchants and Its Types

Basically, eCommerce alludes to business exchanges led on the web. This implies at whatever point you purchase and offer something utilizing the Internet, you’re engaged with eCommerce.

It was August 11, and it was 1994. Around twelve that day, Phil Brandenberger of Philadelphia signed into his PC and utilized his MasterCard to purchase Sting’s “Ten Summoners’ Tales” for $12.48 in addition to transportation.

That story may not sound excessively energizing today, but rather around then, this specific exchange impacted the world forever. Why? Since it was the first occasion when that encryption innovation was utilized to empower a web buy. Numerous think about that minute as the principal “genuine” web based business exchange.

Obviously, internet business has developed significantly from that point forward. BigCommerce refers to that online business is growing 23% year-over-year, and as per eMarkerter, worldwide web based business deals are required to top $27 trillion out of 2020 – and that is only measurements for the retail division.

In this resource, we take a deep look at the eCommerce industry how it came about, what types of merchants are out there, and what platforms enable online selling.

Well also shed light on notable eCommerce success stories and flops to give you a better idea of what it takes to succeed in this industry.

Sorts of eCommerce merchants

There are numerous approaches to arrange eCommerce sites. You can sort them as indicated by the items or administrations that they offer, the gatherings that they execute with, or even the stages on which they work.

In this guide, we’ll take a gander at all three perspectives to give you a reasonable picture of what sorts of eCommerce destinations are out there.

Arranging eCommerce traders as per what they’re offering

How about we begin with the items and administrations ordinarily sold on the web. The following is a rundown of eCommerce shippers as per what they offer.

1. Stores that sell physical goods

These are your regular online retailers. They can incorporate attire stores, homeware organizations, and blessing shops, just to give some examples. Stores that offer physical merchandise exhibit the things on the web and empower customers to include the things they like in their virtual shopping baskets. Once the exchange is finished, the store regularly dispatches the requests to the shopper, though a developing number of retailers are executing activities, for example, in-store pickup.

A few cases of these eCommerce stores incorporate eyewear retailer Warby Parker, menswear store Bonobos, and shoe retailer Zappos.

2. Service-based e-tailers

Administrations can likewise be purchased and sold on the web. Online experts, teachers, and specialists are generally the ones taking part in eCommerce.

The purchasing procedure for administrations relies upon the dealer. Some may enable you to buy their administrations straightaway from their site or stage. A case of this originates from Fiverr, an independent commercial center. Individuals who need to purchase administrations from Fiverr must put in a request on the site before the dealer conveys their administrations.

Some specialist organizations, then again, expect you to connect with them first (i.e. book a counsel) to decide your requirements. Website architecture organization Blue Fountain Media is one case of a business that does this.

3. Digital products

eCommerce is, by nature, exceedingly advanced, so it’s nothing unexpected that numerous vendors offer “e-merchandise” on the web. Basic kinds of advanced items incorporate eBooks, online courses, programming, designs, and virtual products.

Cases of traders that offer digital products are Shutterstock (a webpage that offers stock photographs), Udemy (a stage for online courses), and Slack (an organization that gives continuous informing, filing and scan for groups).

Ordering eCommerce as indicated by the gatherings included

Another powerful method to characterize eCommerce destinations? Take a gander at the gatherings taking part in the exchange. These regularly include:

1. Business to consumer (B2C)

Exchanges occur amongst organizations and purchasers. In B2C eCommerce, organizations are the ones pitching items or administrations to end-clients (i.e. purchasers).

Online retail commonly chips away at a B2C display. Retailers with online stores, for example, Walmart, Macy’s, and IKEA are altogether cases of organizations that take part in B2C eCommerce.

2. Business to business (B2B)

As its name states, B2B web based business relates to exchanges directed between two organizations. Any organization whose clients are different organizations work on a B2B display.

Illustrations incorporate Xero, a web based bookkeeping programming for private ventures, ADP, a finance handling organization, and Square, an installments answer for SMBs.

3. Consumer to business (C2B)

Shopper to business eCommerce happens when a customer offers or contributes fiscal incentive to a business. Numerous crowdsourcing efforts fall under C2B eCommerce.

Soma, a business that offers eco-accommodating water channels is one case of an organization that occupied with B2C eCommerce. In 2012, Soma propelled a Kickstarter battle to finance the assembling of their item. The task was effective, and Soma went ahead to raise $147,444.

4. Consumer to consumer (C2C)

As you may have speculated, C2C eCommerce happens when something is purchased and sold between two customers. C2C generally happens on online commercial centers, for example, eBay, in which one individual pitches an item or administration to another.

5. Government to business (G2B)

G2B exchanges occur when an organization pays for government merchandise, administrations, or charges on the web. Cases could be a business paying for charges utilizing the Internet.

6. Business to government (B2G)

At the point when an administration element utilizes the Internet to buys merchandise or administrations from a business, the exchange may fall under B2G web based business. Suppose a city or town employs a website architecture firm to refresh its site. This kind of arrangement might be viewed as a type of B2G.

7. Consumer to government (G2C)

Customers can likewise take part in B2C online business. Individuals paying for activity tickets or paying for their car registration renewals online may fall under this classification.

5 Must Do’s When Looking For A Good Ecommerce Website Development Company

Check Out The Portfolio

A reliable ecommerce website development agency must have lots of stores highlighted in their portfolio. As most of the websites that are developed are deployed over the Internet, look at the active portfolio of the company and if you are happy about their work than only proceed further. Also, be sure to examine their work simply by visiting the websites make sure the company has the expertise to deliver the results that you are expecting. Bear in mind that an agency with more than one eCommerce site in its portfolio is probably to have a stronger base of knowledge and experience to work from when any issue arises.

Check Background

Must know how long the company is providing their services in this industry. Keep in mind that a company that has been offering web development services for a long time is the best to deal with because it has highly skilled and proficient web developers with vast experience. Apart from this, also find out whether the firm has a portfolio or references of the e-commerce websites that they developed in the past.

Look At Experience

The premier thing that you should observe is the experience of the website development company. This is because an experienced company without any doubt helps in formulating marketing plans and strategies that would definitely help your business reach new heights of success. Also, check out the best work of the company and get reviews from past clients as well. Keep in mind that a professional, reliable and experienced company will want to get to know your company and goals so that it can design a site that conveys your message in a clear and effective way.

Check Quality Of The Services

Choosing the right web design & development company is a very important job because the future of your online business and brand completely depends on your selection. A business website will reflect negatively on your company and vice versa. So, the eCommerce web development company must maintain a high quality level for their services, right from web design and website development to website implementation and customer service as you want a service that is worth the value of every penny that you invest in it. Thus, look for a firm that assures you top-notch quality and flexible e-commerce website development services at cost effective prices. A dependable service provider will also make sure that the final website that you get completely meets your business requirements.

Check Cost Of The Web Development

Everyone who need to develop an website obviously want to know is how much should they have to pay for a website? So, before you make your agree to anything, ensure you understand what is included in the price. Some development companies include development and design in a single package, while others only offer design. Besides, don’t go with the lowest price because if web service company are providing low rates, then there’s a good chance the development work will either be cheap looking with an ordinary template or outsourced to a third party.