Society’s addiction to mobile phones is fueled all the more by the dominance of eCommerce.
We can clearly see how these devices are increasingly turning into the main shopping tool of online shoppers, but news of eCommerce revenue growing by means of these devices still never fails to amaze us.
What’s more, it validates the value of a responsive website design that’s easy to view and navigate, especially on small-screened devices which everyone just loves.
After all, who doesn’t love browsing products, comparing prices, and buying a much-coveted item by simply sliding their finger on a tiny screen and clicking one button?
Whether we admit it or not, smartphones have become a necessity for businesses on the Internet and their clients. On the other hand, driving to a bricks-and-mortar shop, which used to be the norm when you’re looking to buy stuff, has become optional.
The latest scoop from online retailer Mobiles.co.UK revealed that the total eCommerce sales made via cellphones increased by 19% in December 2017 compared to the previous year.
Orders made from desktop computers, meanwhile, fell from 47% to 45% while sales from tablets–despite their portable nature–dropped to 14% from 17% in the same period.
That only goes to show that more people prefer to use their cellphone in making purchases on the Internet. Some say that they would still consider the high street, but not without consulting their phone on what to buy first.
The report of Mobiles also disclosed that 88% of consumers would conduct product research on their phone before buying, which ties in with Google’s data: 76% of people who search for something nearby on their phone wind up in a related business within a day, and 28% of those searches result in a purchase.
Why smartphone-friendly sites win
Aside from pointing out the fact that many rely heavily on their phones for shopping, the report also found that those who search for products on their cell are more likely to be using mobile-optimised sites than shopping apps.
Quick, simple, and easy is how every shopper wants their shopping journey to be, so spare them the trouble of downloading fashion apps and whatnot.
Websites that load in three seconds or less, have high-quality product pages, and a quick and simple checkout system are twice as likely to convert potential customers as those that do not.
Who would’ve thought the thing that only transmitted text messages and connected calls once upon a time would evolve into an indispensable instrument for one’s eCommerce success?
As to how retailers like you can take advantage of society’s mobile addiction to improve their business, Andrew Cartledge at Mobiles.co.UK said:
“Smartphones have changed shopping habits, and we believe for the better. They allow consumers to shop 24 hours a day, seven days a week. Our own results showing that while orders on smartphones have increased, which is in-line with general trends of smartphone use. The way consumers use smartphones has influence across the research, consideration and order touch points of a consumer’s journey.”
How ready are you to accommodate the growing number of mobile-based shoppers?