How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.

According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.

In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:

1. A customer-centric approach

Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.

By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.

This way, e-commerce businesses can make sure good customer retention rates.

2. Chatbot Experiences

Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.

chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.

With the help of chatbots, the businesses can give the customers with literally 24×7 customer service along with personalized recommendations.

3. Identify the target audience

AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.

4.Conversational Platforms

AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.

5. The Virtual Mirrors Experience

It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually “try on” clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.

Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.

6. Gesture Recognition

Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.

7. Improved recommendations for shoppers

With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” for customers.

8. Quality Product Descriptions

It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.

CONCLUSION

Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers’ buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.

Hire An eCommerce SEO Company For Online Business Success

The purpose of every business website is to promote its products and services online. However, eCommerce websites take this purpose one step ahead as it allows your site visitors to buy your products and services directly from the website. Search engine optimization or SEO for eCommerce websites is both the science and arts of getting your website ranked on the pages of search engines for a tactically defined set of keywords. As a professional eCommerce web promotions, internet marketing and SEO for eCommerce services company, reliable and popular SEO firms offer professional & affordable eCommerce SEO services.

Hire a professional SEO company that provides custom-tailored ecommerce SEO services that have been proven to boost the profitability of innumerable online business retailers. The on-page SEO services include eCommerce SEO copywriting services, e-retailer usability, and website design or crawler-friendly eCommerce web development. However, off-page ecommerce SEO services take in link popularity services, social media marketing for SEO and many other services.

Benefits of SEO for eCommerce Sites

An SEO company can help you look at the benefits of organic search engine optimization for eCommerce sites. Start small or go all out. Whatever your SEO budget, they can help you realize the power for organic search engine optimization.

  • Increase Organic Search Visibility
  • Enhanced Brand Value and recognition
  • Increase Sales while reducing Marketing Expenses
  • Get Sustainable High Rankings on Profitable Keywords
  • Get Better On-Page Usability

Lots of eCommerce website owners often forget the basic rule of SEO that is “Content Is King” and simply copy content from other websites or sources without knowing that search engines such as Google can spot plagiarized content easily, and more significantly will penalize your website for duplicate content. Besides, ensure the originality and uniqueness of the content. They can stand your eCommerce site apart from the crowd by building keyword-rich content with compelling category landing pages

They Will Help Your eCommerce Website:

  • Remove copy content issues
  • Build unique keyword-rich content
  • Create strong inbound links
  • Organize content, navigation and URL structure for improved indexing and search crawl-ability.
  • Enhanced conversion rates, and much more

Another mistake that poor site structure is another mistake that eCommerce sites make, not within the on-page content. For instance, an average WordPress theme is not always adaptable & adjustable for eCommerce reasons without problems. So as to create these themes eCommerce-ready, you need to look under the hood as well as tweak the theme settings. They can create a custom WordPress theme design, particularly for your products, and SEO traits build accurate into the technical structure of the site.

Choosing the Right Shipping Method for eCommerce Fulfillment

Fast and dependable fulfillment is critical to the success of your online business. Your top priority is getting your orders to your customers quickly and accurately, but at the same time choose a cost-effective shipping method. This article gives you a detailed overview so you are prepared to select the right shipping methods for your fulfillment business.

Shipping Options: Choose from the widest range of shipping options to make sure you get the most reliable and cost-effective delivery methods for your orders. The choice of shipping companies and shipping methods depends on following criteria:

You have essentially two choices – services offered by USPS or services offered by private carrier such as UPS/FedEx.

In spite of all the bad press, USPS is one of the best and most reliable shipping option for delivering to consumer for home delivery. USPS service is by far the cheapest. There are many shipping choices available. First Class, Media, Priority and Express Mail. USPS also offers Flat Rate Package mailing for one standard price to any part of the USA. The best part of USPS is that it is the only choice to deliver package to PO Box and APO locations. Unlike other carriers, First class mail charge the same flat amount whether the package is shipped to next door neighbour or air shipped to Hawaii or Alaska.

UPS/FedEx usually charge more. These two carries are a good choice if you want very dependable service. If your products have high value and you want an insured and guaranteed delivery then it is OK to justify the high cost charged by UPS/FedEx. These carriers are a good fit for heavier package items. Both UPS/FedEx offer ground and air services. The cost and time to deliver a package based on the zone. The entire country is divided into various zones. Packages shipped to the closest zone gets delivered next day via ground and cost less compared to farther zone which could take up to 5 business days via ground service.

Delivery confirmation and tracking: The terms “Delivery Confirmation” and “Tracking” are often used interchangeably, but they are not the same thing. When UPS or FedEx “tracks” a package, it knows where it is at all time. Delivery Confirmation will usually acknowledge that the package arrived at the destination zip code. It will also note if delivery was attempted but not successful. However, the details are often fuzzy after that. If “delivered”, was the package left at the doorstep? Did the postal worker leave it at the neighbor’s house? Delivery Confirmation often will not help you in those situations. It is possible to have a lost package with “delivery confirmation” showing “delivered” at the same time.

Another limitation of Delivery Confirmation is that it is often not scanned. There have been reported instances when the package was never scanned, either on the pickup side or the delivery side or both. When you look up the “delivery confirmation” number online, it simply says “Label Printed”. Other things to note about delivery confirmation: USPS Delivery Confirmation on “first class” mail is restricted to items which are at least ¾” thick. If the item is less than ¾” thick, you must upgrade to priority mail to use Delivery Confirmation.

Shipping Merchandise to the Fulfillment Center: In addition to selecting the right shipping for outbound shipping; you also need to ship merchandise to the fulfillment center. Most fulfillment centers have negotiated rates for freight shipment via LTL or other shipping methods and you should compare the shipping cost for inbound shipment from your fulfillment company instead of going direct to the freight company. Depending on the nature of your merchandise, and pickup site, there could be a huge cost difference between various freight companies, your fulfillment center should be able to guide in advising the best option.

E-Commerce Website Designing Services Are the New Age Business Help

As an e-commerce business, it is very mandatory to build a website that has all the features that can make the shopping experience for the customers to be real and original. People or online visitors often tend to fall for a website that has creative yet functional features and can make their shopping time or experience to be worthy or satisfactory. Today’s e-commerce website designing company is updated with the latest trends and knowledge revolving around the online market. They are aware of the designs or templates that can pull the attention of would-be customers, the features or buttons that can call for the attention of the audience spread across the market. Down below are the few benefits of getting in touch with the e-commerce website designing services.

Unique Ideas

Today’s E-commerce websites demand something extra; they always need some unique features to stand best out from the rest. Many designing companies have skills and abilities to conquer new and cutting-edge ideas to make such sites more responsive and user-friendly.

The Team That Is Called Professionals

There are ample of benefits of getting in touch with such services, as they have a team of power pact professionals who know what will fit best for different businesses. They have a knack to understand the client’s mind and capability to spill out the output that they have been longing for.

Hands-on Technical Knowledge and Tools

There is no such designer who doesn’t have the technical knowledge of codes and programming or who doesn’t know how to deal with basic tools for preparing a majestic website. These services have people who are clubbed with vivid technical knowledge and have the hands on the exclusive tools and software to bring the best output in effect.

Features That Can Hold People

For people, online shopping experience becomes complete when it has all the attributes and features that can make it worthy and out of the crowd. Out of the box shopping carts or images with detailed description and dialogue box is a must to keep people for long. There are always new up gradation in the website designing techniques, which these agencies get aware of first always to serve their clients better.

The current trending website services are also constantly forging on the topic of AI i.e. artificial intelligence and are developing the ways that can help websites to sustain the presence that they always demand.

With E-Commerce Product Data Entry the Business Becomes Productive

An entrepreneur of an online business must have actually realized the significance of having a powerful marketing program. In today’s time, it is very important to develop a management plan so as to make your marketing efforts successful. Dealing efficiently with your marketing plans is really a vital part of every successful business concern.

Moreover, data entry tasks ought to be managed efficiently and it is wise enough to outsource your e-commerce product data entry services to a renowned market place management service. These services are extremely beneficial for those who are running an online business because it is necessary to manage and increase online sales volume and save valuable time and efforts devoted in uploading the products. Always look for services that are affordable, assures quality as well as confidentiality. It is a fact that outsourcing services provide solutions to deal with both small and large product entry tasks, which may not be an easy task to manage.

In order to acquire the most from your website as to optimize your website, you also require optimizing your Google product listings. More and more attention ought to be paid to these product listings due to the initiation of Google Shopping’s modern plan. It has now turned out to be one of the most important aspects of online marketing campaign. The first and foremost thing that must do to optimize your product listing is to pay attention to the headings that are used to depict the products. Carefully good words heading will assist your website to rank higher whenever the product is being searched for.

The Experts put forward that your heading must not be more than 70 characters and if it goes more than that, then Google will probably abbreviate portions of the heading. In addition, you must also place the appropriate information about the product as well as its usefulness in front of its title. It is because when the results are being presented to the viewers, the first few words of the heading are only visible.

Google Product Listings actually reveals the customer about the true picture of the particular item, price and name of the store. Shoppers who just give a single click to your listing will straight away directed to the website from where they can purchase the items of their choice and liking. Whenever any user desires to acquire all kinds of relevant information about the item in the Google Merchant account, then Google will without fail show the most applicable products and its associated image, pricing and product name.