Why to Choose Magento Ecommerce Website Development Services

Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be carried out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.

Magento is a platform which offers creative shopping cart system to simplify the process of sales. Your ecommerce shopping site will also appear attractive with this option. Not all the ecommerce platform is considered secure but this one is reliable and secure among the competitors.

Why is Magento thought to be the best?

You may confidently consider this particular platform for your ecommerce website development because of following reasons:

· It is the best open source platform for the ecommerce website. If you are looking forward to ecommerce website development services, you must go for Magento website development.

· Since the source code here is chosen to be ‘public’, anyone can look up the code and read it. Thus, we may say that it offers transparency.

· It is flexible and highly scalable

· It is acknowledged worldwide and is thought to be the finest shopping cart system

· The feature rich platform is used extensively across the globe.

Ecommerce website for an optimized presence online

The use of an ecommerce website has greatly improved or enhanced in the recent times. For instance, credit cards can facilitate easy payment and seamless transaction online. The popularity of the ecommerce site is increasing owing to the advancement, innovativeness in the realm. A lot many ecommerce website development companies deliver well designed, attractive, innovative and appealing websites at reduced costs. They are much easier to navigate to bring you more sales. Service providers and professionals ensure that websites function in an error-free manner with the help of support based and advanced application software. The application functions all the time without any need for human intervention. It is important to choose the best service provider for designing an ecommerce website.

Tips on choosing the service provider

If you are looking to avail the best service providers, you may follow the below stated tips:

· Creativity, capability and the level of specialization: You should look for a company which is professional and bears experience and expertise in delivering the service. Check out the portfolio or the past work accomplished and get to know about the capability of the company. Visit the blogs, collect references and talk to the past clients.

· The kind of services offered by the firm: You must go for a service provider who can offer you an array of services to optimize your website and web content. It must utilize pay per click, search engine optimization to boost traffic to your site.

Why Order Pages Trump Shopping Carts in Sales Conversion… Plus How to Lower Your Abandonment Rates

When you build an e-commerce business, one of the biggest decisions you must make is to choose between a shopping cart and an order page. That’s because the one you choose will impact your sales results. And if you choose the wrong one, you will lose customers and sales.

You cannot make a sale until the customer submits the order. A persuasive landing page and compelling sales copy are vital to get the prospect to want to buy. But it is equally important to have a smooth order process that helps to close the sale.

Any point within this order process can cause would-be customers to not buy anything. For example, if they encounter a detour or something unexpected, they can quickly lose interest and not buy.

To close the sale, the order process must confirm the offer to keep them excited. Plus, make it fast and easy to complete the order form.

The Difference Between a Shopping Cart and Order Page

In online marketing, a shopping cart is part of e-commerce software that allows visitors to a website to select items to buy. It can be integrated with a small or large catalog of items, each with a unique price.

The shopping cart can allow customers to choose different features, such as size or color, plus the quantity. Then upon checkout, there is a form to collect the customer’s name, address, plus billing and shipping information.

An order page contains a summary confirmation of the offer. Plus a form that collects the customer’s name, address, plus billing and shipping information.

Depending on your software, both the shopping cart and order page can give a wide range of features. These may include integration with an online payment gateway, such as Paypal or Stripe. Plus, product quantity, shipping, real-time pricing calculation and data encryption upon order submission.

But while both can facilitate a sale, the order page has three big advantages in getting the prospective customer to buy. The following are 3 reasons why it trumps shopping carts for most types of products and services.

Order Page Advantage #1: Speed of Sale

Once you get a prospective customer to want to buy, you must do so as fast as possible. That’s because doubt can quickly enter the consumer’s mind that can cause them to hesitate to buy.

Perhaps the biggest difference between a shopping cart and order page is the number of clicks and pages the consumer encounters. A shopping cart can require anywhere from one to upwards of 6 or more clicks that take the consumer to different pages to enter information. Pages may take time to load. The number of clicks and pages plus long amount of time it takes to complete the process are big reasons for why there are so many abandoned shopping carts.

Yet an order page has everything on one landing page. So the consumer can quickly follow the information, usually from top down, enter the information requested, and click just one button in the whole process to submit their order.

Order Page Advantage #2: Persuasive Content

A shopping cart is bulky with respect to the layout and information displayed. Yet the information that is displayed is factual. The longer the consumer sees this, the more likely their emotional excitement about the product or service will wane.

Order pages on the other hand can start off with persuasive content that confirms the offer. So when the consumer is completing the order form, they are more likely to retain an emotional connection with buying the product or service. Emotion is what sells. The longer you can keep the consumer emotionally engaged with your product, the more likely you are to close the sale.

Order Page Advantage #3: Personalization

Shopping carts are a one size fits all. Each consumer uses the same cart with the same content to select the specific products or services and quantities they want to buy. There is very little if anything that is personalized for each customer.

Order pages can be personalized for each customer based on information in their contact record or specific landing page they visited. Personalized content can increase sales conversion. So you can not only make the customer happy, but your wallet too.

In summary, shopping carts and order pages enable consumers to buy and merchants to earn sales. Yet order pages have 3 distinct advantages that can lead to higher sales conversion. They also take less time to close the sale and results in fewer contacts that abandonment the check out process.

Plus, they can boost sales conversion with persuasive content that keeps the consumer emotionally engaged with your product or service. And they can contain personalized content which further enhances customer satisfaction and higher sales conversion.

The Future of eCommerce Business in Sri Lanka

eCommerce is not new to the world but it is relatively new to Sri Lanka. There have been the global players of the eCommerce market who have been serving the needs of a few Sri Lankan people, but that was not enough. The need of the people, the vacuum existed in the market and some skilled businessmen made it possible for the eCommerce business to emerge in the country. The local players are still at their beginning stage.

Considering the world market for eCommerce , the Sri Lankan market is pretty small. This is one of the major facts that are in favor of the local players. If it were something like the Indian market with several millions of customers for eCommerce , the local players would have been taken away by the international players. However, the fact is that the Sri Lankan eCommerce market is still considered by many international players.

It is well recognized by the Sri Lankan companies that the future of Sri Lankan eCommerce business is very positive and hopeful. Some people at the higher management levels from these companies think that it is only a tip of the iceberg now. There is much to be experienced in the future.

It is quite true that the market has not been reached by the local players. In fact not even five percent of the market has been reached by all local players combined. Within the reached market, around ten percent is covered by the international players. What this means is that although the international companies are not giving considerable effort to keep targeting the Sri Lankan market, they still have an impact on it. One reason for this trend might be the spreading of Sri Lankans who live all around the world. These people have a worldwide presence so that makes them to order products through internationally known eCommerce businesses to be sent to their friends and family back in Sri Lanka. This in turn gives exposure to the locally residing people who then start continuing.

Sri Lanka is one of the developing countries in Asia. Especially the post conflict conditions have favored businesses to hype in an exponential rate of growth. If you had visited Sri Lanka within the past two years, you could have witnessed new building projects everywhere; specially in the capital city, Colombo.

People are moving from a third world status to a more advanced status. The lifestyles of people are changing dramatically. For a country that was affected by internal conflicts for over half a century, the literacy rate is surprisingly high at 92 percent. This is another important factor that makes eCommerce more than possible. These people are moving towards a more technologically advanced lifestyle. Also the global impact of technology has made it possible for people to carry the entire internet literally in their hands. People can just place an order online from their phone while they are travelling. Someone might not be wealthy enough to own a car in this country but they still place an order while travelling in a public transportation bus.

One of the other major reasons why eCommerce is going to skyrocket in Sri Lanka in the coming years is that the businesses of the country which have developed enough to contribute new products to the local market. There have been many restrictions in the last decade for imports. Now that the country has come out of the internal mess, the international businesses are more than welcome there. There have been many foreign business vendors who have placed their products in the market with quite a few successful business stories.

Sri Lanka does not have a greying population unlike most developed countries. This is another opportunity for the nation to adapt to new trends. It is relatively hard for elderly people to adapt to new trends. Youngsters are instinctively inclined towards adapting to new trends. Since the Sri Lankan population consists a larger proportion of youngsters, it is clearly visible that their fashion would change towards an eCommerce market than a traditional shopping place. This is already happening in the country, but not the eCommerce is not perfect yet.

The market has not been reached in full because most of the internal players are beginners and have no sufficient funds to meet a bigger portion of the market. Apart from the financial concerns, the local eCommerce businesses do not have enough experience to learn from and then adapt to new tactics. Despite lack of adaptation from the local eCommerce businesses, the customers do change their service providers. This is one of the indications that not all the customers are satisfied with just one such service provider. It is common for almost all Sri Lankan eCommerce businesses because they are indigenous and have no place to build a business model based upon. They cannot simply copy the international businesses and their business models because the conditions on the ground are not similar to what existed while the international players started their businesses.

It is a unique field where the first ones to enter the right position will harvest more than half of the potential eCommerce market in Sri Lanka. There will be not much competition between the first ranking service provider and the second ranking services provider. This is because of the smaller population of the country and the trust is mostly built by word of mouth in the culture. Once the first ranking service provider reaches the first rank; the people will spread the word.

It is a peak time now in Sri Lanka than ever before. As mentioned, the market was very open and was very much unattended in the past. Now the local players are starting to attend the market. In the process, the people are experiencing first hand and first time experience. This is very important that the service providers must retain their reputation. If a customer comes to an eCommerce business for the first time, and the first experience is not satisfactory then it is more likely that the customer will not turn to that particular provider again. So, the real competition between the local players now is not to build up their sale volumes, but to build up their reputation by fulfilling every single order to the highest of expectations from the customers.

Once the customer base is built, the sale volume will automatically take over. If the customer base is destroyed, then the effects will be long term. A not so satisfied customer will always be spreading the negative thoughts. We humans have a tendency to listen and to be worried about negative things. This will lead potential customers to turn away from the service providers.

The exponential growth of the eCommerce business will be there for a time until when there is nobody left who has never heard about eCommerce business. There are enough people in Sri Lanka that have no idea of what an eCommerce business is. It is these people who are the potential customers for the exponential growth. Once these people are all reached, the exponential growth will cease. Given the media, the campaigns run by the local eCommerce businesses and the population of Sri Lanka, this would continue up to the first quarter of 2017. That is the possible timeline when the exponential growth will cease.

After that time, it would be impossible to change the ratings of the service providers. Whoever leads at the time when the exponential growth ceases will remain the market leader. The reason is because even if the second leading provider made enough efforts, there will be no fresh customer base to support the growth. There would still be growth, but not an exponential one. It is now, that everyone in the eCommerce business should build up their reputation so that they become the leaders in two years and then remain so for almost ever.

E-Commerce Trends in 2018

As the e-commerce industry ticks another year off the calendar, the search for trends for e-commerce trends for 2018 reaches a new high. Whether you are a top e-commerce website development company, a would-be entrepreneur trying to understand how to set up an online boutique, a consultant for the online marketplace or simply a customer who is hungry for more, it will be extremely interesting to examine what 2018 holds for all of us.

Here is what we consider will be the most important trends for e-commerce for 2018. We have grouped them as (a) Customer-focused trends, (b) Technology-focused trends, and (c) Engagement-focused trends.

Customer-Focused Trends:-

1. Customers Will Expect More -To begin with, the customer will expect a neat, bug-free website, a smooth shopping experience and have a clear returns/refunds policy without any unfair fine-print.

Next, the customer knows big data has come a long way. Hence, the customer will expect you save her time by knowing her shopping patterns: suggest her the right product, at the right time, at the right price.

2. Shipments and Agility Will Be Key-E-commerce companies that can move goods out the moment the customer places an order and yet charge zero or negligible shipping fees are going to win by a bigger margin. In this competitive environment, e-commerce companies have to be innovative in optimizing their last mile deliveries.

2018, we might see a lot of drone delivery services companies like Flytrex kick-starting their operations, as well as mainstream logistics companies like DHL and UPS will invest more in drone delivery services to make it accessible for e-commerce store owners.

Technology-Focused Trends:-

1. Artificial Intelligence Will Grow-With Artificial Intelligence (AI), we will see increased use of natural language processing to ultimately bring up vastly better search results. Next, we will be seeing AI tracking customer’s purchase (or cart abandonment) behavior at a much deeper level than humans are capable of. With that, AI will lead up to a hugely efficient and productive sales process because it will generate real, high-value leads for email marketing.

By the end of this year, you will see that customers calls will be reduced and they are going to be using this form of contact less and less time. Instead, customers will be buying products and services and making orders and requesting support through Chatbots.

2. Augmented Reality Will Grow Too-Just a couple of summers back, Pokemon Go showed how exciting Augmented Reality (AR) could become.

While AI is geared towards making interactions and processes faster and more efficient, AR focuses on product use and applications. If a customer is looking for, say, a flower vase, AR will place the image of a vase in a digital room so that the customer can see what it looks like with respect to the other objects in the room. If a customer is looking for sunglasses, they can upload a selfie and the AR will digitally superimpose sunglasses on the selfie to help the customer see how they would look with the sunglasses on.

3. It Will Be a Multi-Platform, Multi-Device World-No matter what other metrics you get right, if your store isn’t responsive, it stands no chance to win the battle in 2018.

Most customers begin their search on one device and make a purchase from another. If they see major alterations when they switch devices, it is going to put them off and possibly drive them away. That means you will have to keep everything, from product descriptions and searches to navigation, consistent and coherent, irrespective of the device and its platform.

Engagement-Focused Trends:-

1. The Importance and Versatility of Email Will Continue Growing-With all the content marketing tools around, email stands tall. According to CampaignMonitor, in their 2016 report, every dollar spent on email marketing fetches an ROI of $44 – or a 4400% return!

In 2018, use analytics to build better-targeted email marketing campaigns. Depending on whether it was a casual visitor, a customer making her first purchase or a loyal customer returning, your emails will change. Emails will perform a variety of functions from selling to remarketing to re-engaging, and they are only getting more powerful.

2. Data Analytics Will Improve Marketing at Every Stage-Sophisticated analytics are now able to produce data on every action taken – or not taken – by visitors and customers. For instance, any leading Magento e-commerce development company can help you set up the analytics for your site for improved Search Engine Optimization (SEO). The question is how e-commerce companies will use this wealth of data.

3. Better content, yes, but video?-If there are a dozen online stores that sell similar products at comparable prices, a customer will buy from a store that excels in engagement. And that engagement will come from personalized, ‘storified’ content. The coming year will see content that is superior not just at the sales point, but pretty much everywhere.

Conclusion

E-commerce is growing rapidly, and to stand out from the crowd, one needs to be a trailblazer and innovate with the changing trends prevailing in the e-commerce industry. Those in charge of developing e-commerce marketing strategies in 2018 should pay close attention to these major trends and formulate an effective strategy to stay ahead of their competitors and convert as many potential customers as possible.

Porter’s Five Forces Model And Internet Competition

According to Porter’s Five Forces Model, in my opinion, competition has increased overall as a result of the internet and e-Commerce. The internet and IT has made it possible to both focus on the top and bottom lines and market share is expanded and costs are cut. Many products and services exist just online, major companies have gone online to successfully augment the brick and mortar corporations, and the playing field is all the way to edges of cyberspace, wherever that is. We will further evaluate this stepping through all five forces.

Buyer power is higher when buyers have more choices. Businesses are forced to add value to their products and services to get loyalty. Many loyalty programs include excellent services that customers demand on-line. Customers want to solve their problems and many times they are more successful on-line than on-phone. Also, we see internet savvy businesses springing up offering more valuable goods and services at lower costs. Now with the advent of eBay, many people are assuming roles as drop shippers. Individuals can have a thriving business selling goods of larger companies without having to carry inventory.

Supplier power is higher when buyers have fewer choices from whom to buy. As mentioned earlier, drop shipping has increased the amount of suppliers available. All an individual has to do is form and agreement to sell products for the company. The company takes care of all the logistics. The same is true of associates programs that Amazon.com and Google.com offer. Associates allow a webmaster to earn money by recommending products from others. This increases supplier offerings.

Threat of substitute products or services is high when there are many product alternatives. This is different than having many suppliers. Examples of alternatives are exchanging brand names, substituting credit card capabilities, and looking at better values from cheaper sources. The internet allows this with the “global economy”. I can substitute my product by purchasing from companies overseas where labor, services and products are cheaper, but of comparable quality.

Threat of new entrants is high when it is easy for new competition to enter the market. Well, what have we been talking about? Now, small operations can open shop with less than $10.00 per month and make a lot of money. As inventive as people are, there are always opportunities to do improve a product or service or just create and sell something new. Recently, many new entrants have made even more money authoring Ebooks that tell others how to do what they did. Rivalry among competitors is high when competition is more intense within industries.

On-line book stores and catalog companies are an excellent example. Amazon.com and Barnesandnoble.com are very competitive. However, there are many also smaller niche affiliate bookstores that when combined take a great deal of market share. They offer even more competition. However, both major bookstores have used IT to create value for their customers. These values include associates programs, ease of payment and shipping and many, many others.

The internet offers avenues of competition to existing companies and opportunities for start ups. Now businesses can enter the market on-line with few barriers to entry. Porter’s Five Forces Model can help demonstrate the attractiveness of starting your on-line business. A business person should use the model to identify competition, make a plan, and implement the process.