Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image – A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction – Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition – As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels – Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Ecommerce Marketing Plan

Concept of Service

The current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. The service should be provided exclusively online via the site of the company. Online business operations include ordering, agreement on requirements, elaboration of design, and providing constant customer support.

The service implementation process should include the following stages:

– Defining goals of the site. This may include either physical meeting or discussion of the product in question via Internet.

– Developing the website structure. This stage is aimed at flashing out technical aspects of the site. It should include definition of necessary technology, type and specifications of site navigation.

– Website design and built. Developing layout and graphics of the site. This may include elaborating the company’s genuine creative approach in developing the graphic looks of the order, or complying with the requirements presented by the customer as to general look of the project.

– Website programming and built. This stage depends on details of each specific project and definite requirements posed as to the quality and level of the site. Also, this process varies according to the kind of customer and destination of the site contemplated. All features of the site are subject to examination and test by both company’s specialist and customer.

– Technical release of the site. Once technical aspects of the project finished, the customer should be provided with free consultation along with further site marketing and promotion services, techniques, and practical advice.

– Ongoing site maintenance. This is the stage when the job of creating the customer’s site is finished. But the company guarantees keeping all its sites current in terms of graphics, technology, navigation and usability. After release of the site, the company continues working with the customer as to establishing a schedule for the website regular review and maintenance to meet clients’ requests, accommodate users’ feedbacks, incorporating new system updates and new technologies.

It is a fact that the idea of the internet-commerce of this type is not brand-new, and for a new company to enter the market and receive profit out of its business, it is necessary to invent some novel elements in the service offered. The innovative elements that this project contains compared to large variety of competitors functioning on IT e-commerce market are based on combination of cost leadership and differentiation generic strategies (according to M. Porter, [1]). Therefore, the project is launched in B2C format, though there can be differentiation of customers and hence differentiation of the level and variety of services offered to each individual customer, and the project is for-profit, small business case.

This new business is intended to compete with both large business providers of site development services and small business representatives dealing with this issue.

Another unique feature of the project is wide variety of services included in one business offer. This includes: web-design, redesign of existing site, possibility of working with many programming languages, site management, allocation in search engines, animation, free hosting offer, email registration, web mail and POP3 access, ftp access, tools for web statistics, domain name registration, other services like full life website consulting, flash animation creation, elaboration of graphic and logo design, e-commerce and shopping carts, site management, administering and maintenance, banner ads, marketing, engine position enhancing and promotions, search engine optimization, software testing and even online training.

Industry Overview

The industry of e-commerce is one of the fastest and most dynamically developing industries worldwide. Today it is quite difficult to accurately define the impact of the Internet on commerce in exact figures, but according to the estimates by 2000 there were about 260 million Internet users worldwide and by mid 2003 their number has grown more than twice and reached 580 millions. By 2005, their number is estimated to reach more than 770 million.

These figures show that the Internet has become very important and significant business medium through which buyers and sellers not only conduct transactions that were earlier conducted live, but carry out online-specific business buy-and-sell operations. Only three years ago, in the first three quarters of 2002, according to the figures of Department of Commerce [3], e-commerce transactions amounted to more than 20 billion dollars. It should be taken into account that those numbers are significantly lower than the amount of actual real transactions.

Today, e-commerce is booming. Market size of e-commerce has reached immense volumes. Moreover, this growth tends to accelerate. While in 2002 total volume of retail American e-commerce sales was fixed at $44 billion, one year later it increased to 56 billion. Then, in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that there is very large growth potential. Online sales are predicted to rise to 2.9% by the year of 2007. Thus, Internet economy force became more integral part of the entire US economy than it has ever been. Research conducted by the Cisco Systems (available at [2]) shows that the Web is transforming the way people work and the revenue from Internet transactions annually grows by more than 50 percent.

Jupiter Research [4] reports that American B2B Internet commerce rates increased noticeably over the past 5 years and amount from $336 billion in 2000 to $ 6.3 trillion in 2005. Jupiter mentions five industries that have more than half of all buying and selling operations online. These are: aerospace and defense, chemicals, electronics, motor vehicle and parts, and computer and communications equipment and software. Among these industries, computer and communications equipment and software is leading with estimated number of online sales in this 2005 year reaching to $1 trillion.

That is very important for the current study since the project in question is to be launched in computer and communications industry. Therefore, proceeding from the trends mentioned in the industry of electronic commerce, one can assume that the direction of one’s business connected to online service and e-commerce, notwithstanding powerful competition, has all the chances to further develop and gain success since this market sector is subject to enhancement, development and transformation.

Since the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies launching online business, there is very high and further increasing demand in providing programming, design, site development and marketing services. Therefore, a new firm in the industry theoretically has solid opportunities to enter the market, whatever saturated it may be, and successfully develop. On the basis of abovementioned, the outline of relevant business target market gets clearly seen.

Target Market

The target market of the project is very vast one. It varies from individuals with the minimum requirements as to functionality, appearance and program possibilities of the site, to large companies with more solid and expensive orders. Since there are very different kinds of customers with various interests and needs, each requiring different approach and professional level of performance, they should be segmented into distinct groups. By segmenting the customers, the company increases its chances on success.

The customers were divided according to the level of the desired product complexity. After such criterion, three levels can be distinguished: those requiring basic site development; intermediate level, and sophisticated one. Basic level implies comparatively low cost of services and is fine for individual customers, non-professional companies specializing, for example, in online selling of a small range of products. According to its name, this solution anticipates limited functionality, simple design, and quick implementation of the order.

Second group of customers comprises those with intermediate level orders. Such sites should include…

Full version of Ecommerce International Marketing Plan is available here [http://www.personal-writer.com/ecommerce-marketing-plan]

Online Lead Generation: Can it Work for My Business?

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.

What is Online Lead Generation?

Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as ProcureAPro.com provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client’s information is e-mailed to the matched B2B providers.

What Kind of Information Do Potential Clients Provide?

When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more.

Can Online Lead Generation Work for My Business?

Mark Shulimson, manager of ProcureAPro.com says “We use a number of both automated and human quality assurance checks to ensure the quality of our requests.” While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. “Once you receive a request, actively following up with them is key. Don’t be passive, don’t let email do the work for you, pick up the phone and make your presentation in person”, says Mr. Shulimson. “Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? ‘I’m usually booked but have an opening in my schedule this week’.” Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability.

What Will it Cost Me?

Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. “However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!”

The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business.

The Advantages of Clipping Path Services For E-Commerce Business

The approaching patterns in the realm of picture altering programming and advanced photography have offered much help in expanding the determination of photographs. The most current innovation in the advanced photographic field has extended the extension for the picture takers and the visual architects. Legitimate shading adjustment, foundation determination, layering, and the resizing of picture improve the pictures on the photos. The clipping path benefits require the procedure which includes the cutting of the required area of the picture from whatever remains of the photograph. The section way benefits have turned out to be much prevalent on the present date. The vast scale prevalence of the administrations can be seen in various commercial ventures that incorporate sites, handouts, magazines, inventories, gems outlines and different businesses. Picture cutting has various points of interest when contrasted with those that the picture altering organizations offer.

Quick and effective administrations

The picture cutting way benefits have gotten to be a standout amongst the most widely recognized practices. It has supported numerous and has various preferences for the client. Time is extremely valuable and those that need to make an imprint would need to comprehend legitimate time administration. The clipping path organization guarantees quality as well as a quick conveyance of work as well. The administrations are done under the reconnaissance and aide of the specialists. The procedure guarantees that no time is squandered. This component of quick work conveyance makes the procedure suitable for being utilized as a part of various real activities.

Spares time and conveys quick work

The time that is spared can be put into other significant and beneficial tasks. The general expense gets to be another central point that influences the brain of the customers and clients. The cut-out cover administrations offered by different organizations have offered a suitable answer for the customers and clients. This will subsequently offer the business some assistance with peopling to constrain down the financial costs in their separate ventures.

Better vector representations

This system of altering pictures and photographs will offer you some assistance with achieving vector representations. The loveliest part of section way is that the vector delineations are much cleaner, tidier, and all the more engaging. The strategy can be utilized for CAD or Computer Aided Design too. The marvelousness business can likewise be discovered getting a charge out of the advantages offered by cut-out ways administrations. The administrations are utilized generally by the models nowadays. They make cutting cover to offer the models some assistance with enhancing their facial elements and their garments. This outcome in multiplying the excellence and flawlessness of the pictures and photos.

Expands the significance of photograph altering

There is most likely about the way that a pivotal part has been played by the clipping path benefits in order to build the value and significance of photograph altering. Other than photograph altering, streak liveliness has additionally delighted in various advantages.

The upside of the section cover organization can’t be denied with regards to the regale it offers in logo planning, photograph modify, corporate character, photograph veiling, and so on. Cutting cover administrations give inventive answers for make the photographs look delightful and save them for eternity.

Beginning from the nuts and bolts the exceptionally essential question that strikes a chord is what is a Clipping Path? The answer is basic it is a procedure that will dependably guarantee that you get the best out of your picture. That is the main route through which you can have a magnificent pictures and a tranquil foundation according to your wishes.

A Clipping Path is a produced layout that speaks to a progression of smooth straight lines, or the sought state of the article which should be altered or cut out from the present picture which is under procedure. A way is characterized or a layout is drawn around the article which must be incorporated into the picture. There are two ways characterized in section way, the first is the comprehensive way which is the one where what is outwardly “inside” the way relates to what will be saved. The second way is the selective way, what is outwardly “outside” the way. Anything which is inside the way or the layout will be incorporated after the section way is connected to the individual picture which must be cut. Every one of the things outside the way or the blueprint which we have made amid this strategy will be overlooked from the last picture. Clipping Path, Color Mask/Multiple Clipping Path and veiling are the most widely recognized and the most well known strategies utilized today by all the main realistic experts everywhere throughout the world. Different devices are utilized like the Pen instrument, Magic wand apparatus, Lasso device are utilized at first to eradicate the part from the picture which we have a craving for expelling from the foundation of the picture.

There are ordinarily when we feel that the photo or snap would look better or more pleasant with the beautiful foundation or expelling the pointless items from the picture to make it all the more staggering. It is in fact an extraordinary approach to make your photo look exuberant and to add an alternate intending to your unique picture with an entirely unexpected edge to the photo. The thought remains that the more seasoned picture or the photo is upgraded through different techniques to make the photo or the picture look more satisfactory, including a greater amount of energy and speak to it and thus irritating the general promoting benchmarks of the accompanying picture to give it an alternate importance. That is the reason clipping path service have increased massive significance and stature as it gives superb photograph altering administrations around the globe. This system has turned out to be tremendously invaluable to different verticals and that is the thing that has made it all the more huge and advantageous.

E-Commerce Website Designing Services Are the New Age Business Help

As an e-commerce business, it is very mandatory to build a website that has all the features that can make the shopping experience for the customers to be real and original. People or online visitors often tend to fall for a website that has creative yet functional features and can make their shopping time or experience to be worthy or satisfactory. Today’s e-commerce website designing company is updated with the latest trends and knowledge revolving around the online market. They are aware of the designs or templates that can pull the attention of would-be customers, the features or buttons that can call for the attention of the audience spread across the market. Down below are the few benefits of getting in touch with the e-commerce website designing services.

Unique Ideas

Today’s E-commerce websites demand something extra; they always need some unique features to stand best out from the rest. Many designing companies have skills and abilities to conquer new and cutting-edge ideas to make such sites more responsive and user-friendly.

The Team That Is Called Professionals

There are ample of benefits of getting in touch with such services, as they have a team of power pact professionals who know what will fit best for different businesses. They have a knack to understand the client’s mind and capability to spill out the output that they have been longing for.

Hands-on Technical Knowledge and Tools

There is no such designer who doesn’t have the technical knowledge of codes and programming or who doesn’t know how to deal with basic tools for preparing a majestic website. These services have people who are clubbed with vivid technical knowledge and have the hands on the exclusive tools and software to bring the best output in effect.

Features That Can Hold People

For people, online shopping experience becomes complete when it has all the attributes and features that can make it worthy and out of the crowd. Out of the box shopping carts or images with detailed description and dialogue box is a must to keep people for long. There are always new up gradation in the website designing techniques, which these agencies get aware of first always to serve their clients better.

The current trending website services are also constantly forging on the topic of AI i.e. artificial intelligence and are developing the ways that can help websites to sustain the presence that they always demand.