Why to Choose Magento Ecommerce Website Development Services

Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be carried out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.

Magento is a platform which offers creative shopping cart system to simplify the process of sales. Your ecommerce shopping site will also appear attractive with this option. Not all the ecommerce platform is considered secure but this one is reliable and secure among the competitors.

Why is Magento thought to be the best?

You may confidently consider this particular platform for your ecommerce website development because of following reasons:

· It is the best open source platform for the ecommerce website. If you are looking forward to ecommerce website development services, you must go for Magento website development.

· Since the source code here is chosen to be ‘public’, anyone can look up the code and read it. Thus, we may say that it offers transparency.

· It is flexible and highly scalable

· It is acknowledged worldwide and is thought to be the finest shopping cart system

· The feature rich platform is used extensively across the globe.

Ecommerce website for an optimized presence online

The use of an ecommerce website has greatly improved or enhanced in the recent times. For instance, credit cards can facilitate easy payment and seamless transaction online. The popularity of the ecommerce site is increasing owing to the advancement, innovativeness in the realm. A lot many ecommerce website development companies deliver well designed, attractive, innovative and appealing websites at reduced costs. They are much easier to navigate to bring you more sales. Service providers and professionals ensure that websites function in an error-free manner with the help of support based and advanced application software. The application functions all the time without any need for human intervention. It is important to choose the best service provider for designing an ecommerce website.

Tips on choosing the service provider

If you are looking to avail the best service providers, you may follow the below stated tips:

· Creativity, capability and the level of specialization: You should look for a company which is professional and bears experience and expertise in delivering the service. Check out the portfolio or the past work accomplished and get to know about the capability of the company. Visit the blogs, collect references and talk to the past clients.

· The kind of services offered by the firm: You must go for a service provider who can offer you an array of services to optimize your website and web content. It must utilize pay per click, search engine optimization to boost traffic to your site.

The Future of eCommerce Business in Sri Lanka

eCommerce is not new to the world but it is relatively new to Sri Lanka. There have been the global players of the eCommerce market who have been serving the needs of a few Sri Lankan people, but that was not enough. The need of the people, the vacuum existed in the market and some skilled businessmen made it possible for the eCommerce business to emerge in the country. The local players are still at their beginning stage.

Considering the world market for eCommerce , the Sri Lankan market is pretty small. This is one of the major facts that are in favor of the local players. If it were something like the Indian market with several millions of customers for eCommerce , the local players would have been taken away by the international players. However, the fact is that the Sri Lankan eCommerce market is still considered by many international players.

It is well recognized by the Sri Lankan companies that the future of Sri Lankan eCommerce business is very positive and hopeful. Some people at the higher management levels from these companies think that it is only a tip of the iceberg now. There is much to be experienced in the future.

It is quite true that the market has not been reached by the local players. In fact not even five percent of the market has been reached by all local players combined. Within the reached market, around ten percent is covered by the international players. What this means is that although the international companies are not giving considerable effort to keep targeting the Sri Lankan market, they still have an impact on it. One reason for this trend might be the spreading of Sri Lankans who live all around the world. These people have a worldwide presence so that makes them to order products through internationally known eCommerce businesses to be sent to their friends and family back in Sri Lanka. This in turn gives exposure to the locally residing people who then start continuing.

Sri Lanka is one of the developing countries in Asia. Especially the post conflict conditions have favored businesses to hype in an exponential rate of growth. If you had visited Sri Lanka within the past two years, you could have witnessed new building projects everywhere; specially in the capital city, Colombo.

People are moving from a third world status to a more advanced status. The lifestyles of people are changing dramatically. For a country that was affected by internal conflicts for over half a century, the literacy rate is surprisingly high at 92 percent. This is another important factor that makes eCommerce more than possible. These people are moving towards a more technologically advanced lifestyle. Also the global impact of technology has made it possible for people to carry the entire internet literally in their hands. People can just place an order online from their phone while they are travelling. Someone might not be wealthy enough to own a car in this country but they still place an order while travelling in a public transportation bus.

One of the other major reasons why eCommerce is going to skyrocket in Sri Lanka in the coming years is that the businesses of the country which have developed enough to contribute new products to the local market. There have been many restrictions in the last decade for imports. Now that the country has come out of the internal mess, the international businesses are more than welcome there. There have been many foreign business vendors who have placed their products in the market with quite a few successful business stories.

Sri Lanka does not have a greying population unlike most developed countries. This is another opportunity for the nation to adapt to new trends. It is relatively hard for elderly people to adapt to new trends. Youngsters are instinctively inclined towards adapting to new trends. Since the Sri Lankan population consists a larger proportion of youngsters, it is clearly visible that their fashion would change towards an eCommerce market than a traditional shopping place. This is already happening in the country, but not the eCommerce is not perfect yet.

The market has not been reached in full because most of the internal players are beginners and have no sufficient funds to meet a bigger portion of the market. Apart from the financial concerns, the local eCommerce businesses do not have enough experience to learn from and then adapt to new tactics. Despite lack of adaptation from the local eCommerce businesses, the customers do change their service providers. This is one of the indications that not all the customers are satisfied with just one such service provider. It is common for almost all Sri Lankan eCommerce businesses because they are indigenous and have no place to build a business model based upon. They cannot simply copy the international businesses and their business models because the conditions on the ground are not similar to what existed while the international players started their businesses.

It is a unique field where the first ones to enter the right position will harvest more than half of the potential eCommerce market in Sri Lanka. There will be not much competition between the first ranking service provider and the second ranking services provider. This is because of the smaller population of the country and the trust is mostly built by word of mouth in the culture. Once the first ranking service provider reaches the first rank; the people will spread the word.

It is a peak time now in Sri Lanka than ever before. As mentioned, the market was very open and was very much unattended in the past. Now the local players are starting to attend the market. In the process, the people are experiencing first hand and first time experience. This is very important that the service providers must retain their reputation. If a customer comes to an eCommerce business for the first time, and the first experience is not satisfactory then it is more likely that the customer will not turn to that particular provider again. So, the real competition between the local players now is not to build up their sale volumes, but to build up their reputation by fulfilling every single order to the highest of expectations from the customers.

Once the customer base is built, the sale volume will automatically take over. If the customer base is destroyed, then the effects will be long term. A not so satisfied customer will always be spreading the negative thoughts. We humans have a tendency to listen and to be worried about negative things. This will lead potential customers to turn away from the service providers.

The exponential growth of the eCommerce business will be there for a time until when there is nobody left who has never heard about eCommerce business. There are enough people in Sri Lanka that have no idea of what an eCommerce business is. It is these people who are the potential customers for the exponential growth. Once these people are all reached, the exponential growth will cease. Given the media, the campaigns run by the local eCommerce businesses and the population of Sri Lanka, this would continue up to the first quarter of 2017. That is the possible timeline when the exponential growth will cease.

After that time, it would be impossible to change the ratings of the service providers. Whoever leads at the time when the exponential growth ceases will remain the market leader. The reason is because even if the second leading provider made enough efforts, there will be no fresh customer base to support the growth. There would still be growth, but not an exponential one. It is now, that everyone in the eCommerce business should build up their reputation so that they become the leaders in two years and then remain so for almost ever.

E-Commerce Trends in 2018

As the e-commerce industry ticks another year off the calendar, the search for trends for e-commerce trends for 2018 reaches a new high. Whether you are a top e-commerce website development company, a would-be entrepreneur trying to understand how to set up an online boutique, a consultant for the online marketplace or simply a customer who is hungry for more, it will be extremely interesting to examine what 2018 holds for all of us.

Here is what we consider will be the most important trends for e-commerce for 2018. We have grouped them as (a) Customer-focused trends, (b) Technology-focused trends, and (c) Engagement-focused trends.

Customer-Focused Trends:-

1. Customers Will Expect More -To begin with, the customer will expect a neat, bug-free website, a smooth shopping experience and have a clear returns/refunds policy without any unfair fine-print.

Next, the customer knows big data has come a long way. Hence, the customer will expect you save her time by knowing her shopping patterns: suggest her the right product, at the right time, at the right price.

2. Shipments and Agility Will Be Key-E-commerce companies that can move goods out the moment the customer places an order and yet charge zero or negligible shipping fees are going to win by a bigger margin. In this competitive environment, e-commerce companies have to be innovative in optimizing their last mile deliveries.

2018, we might see a lot of drone delivery services companies like Flytrex kick-starting their operations, as well as mainstream logistics companies like DHL and UPS will invest more in drone delivery services to make it accessible for e-commerce store owners.

Technology-Focused Trends:-

1. Artificial Intelligence Will Grow-With Artificial Intelligence (AI), we will see increased use of natural language processing to ultimately bring up vastly better search results. Next, we will be seeing AI tracking customer’s purchase (or cart abandonment) behavior at a much deeper level than humans are capable of. With that, AI will lead up to a hugely efficient and productive sales process because it will generate real, high-value leads for email marketing.

By the end of this year, you will see that customers calls will be reduced and they are going to be using this form of contact less and less time. Instead, customers will be buying products and services and making orders and requesting support through Chatbots.

2. Augmented Reality Will Grow Too-Just a couple of summers back, Pokemon Go showed how exciting Augmented Reality (AR) could become.

While AI is geared towards making interactions and processes faster and more efficient, AR focuses on product use and applications. If a customer is looking for, say, a flower vase, AR will place the image of a vase in a digital room so that the customer can see what it looks like with respect to the other objects in the room. If a customer is looking for sunglasses, they can upload a selfie and the AR will digitally superimpose sunglasses on the selfie to help the customer see how they would look with the sunglasses on.

3. It Will Be a Multi-Platform, Multi-Device World-No matter what other metrics you get right, if your store isn’t responsive, it stands no chance to win the battle in 2018.

Most customers begin their search on one device and make a purchase from another. If they see major alterations when they switch devices, it is going to put them off and possibly drive them away. That means you will have to keep everything, from product descriptions and searches to navigation, consistent and coherent, irrespective of the device and its platform.

Engagement-Focused Trends:-

1. The Importance and Versatility of Email Will Continue Growing-With all the content marketing tools around, email stands tall. According to CampaignMonitor, in their 2016 report, every dollar spent on email marketing fetches an ROI of $44 – or a 4400% return!

In 2018, use analytics to build better-targeted email marketing campaigns. Depending on whether it was a casual visitor, a customer making her first purchase or a loyal customer returning, your emails will change. Emails will perform a variety of functions from selling to remarketing to re-engaging, and they are only getting more powerful.

2. Data Analytics Will Improve Marketing at Every Stage-Sophisticated analytics are now able to produce data on every action taken – or not taken – by visitors and customers. For instance, any leading Magento e-commerce development company can help you set up the analytics for your site for improved Search Engine Optimization (SEO). The question is how e-commerce companies will use this wealth of data.

3. Better content, yes, but video?-If there are a dozen online stores that sell similar products at comparable prices, a customer will buy from a store that excels in engagement. And that engagement will come from personalized, ‘storified’ content. The coming year will see content that is superior not just at the sales point, but pretty much everywhere.

Conclusion

E-commerce is growing rapidly, and to stand out from the crowd, one needs to be a trailblazer and innovate with the changing trends prevailing in the e-commerce industry. Those in charge of developing e-commerce marketing strategies in 2018 should pay close attention to these major trends and formulate an effective strategy to stay ahead of their competitors and convert as many potential customers as possible.

Ecommerce the New Definition of Online Trade

The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce. Since the inception of the World Wide Web, the market has been clustered with millions of competitive websites that needed to use completely new strategies to attract their prospective consumers from around the world.

With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.

Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services. This category of websites construes the services and the products. Accrediting the business organization with this type of website, allows the industrialist to carve a niche among the million others. Nominal in investments, this website garners the potential of the website to yield unfathomed results.

The electronic commerce website draws in several technologies to ultimately produce the desired outcome. These following technologies like the supply chain management, electronic funds transfer, Internet Marketing, electronic data exchange, online transaction processing, inventory management systems, are integrated to make the website successful and functional. The electronic commerce is considered the sales component of any business. This exchange of data to facilitate the financing and the paying aspects is also a characteristic of the transactions that occur through the website.

The various components of the E-commerce Website

  • Virtual storefronts integrated in the website with online catalogs, which is clustered to form a “virtual mall.”
  • The demographic data collected through Web contacts.
  • Electronic Data Interchange or the business-to-business exchange of data.
  • Email, Fax and the use of media to promote the future endeavors and to establish the consumers.
  • Secured business transactions.
  • B2B trade and selling.

With groundbreaking popularity in the world, the retailers today prefer to have an online platform. Each year billions of dollars undergo transaction. The future of this looks bright, and with the recent developments in the field of web design and development, E-commerce is now a dynamic website that can be customized accordingly. Now, the website welcomes its prospective consumers with a more appealing ambience. This piques the curiosity of the end-users, thereby increasing sales and maximizing the returns.

Propaganda by the social networking platform is also popular. Millions of people use these social sites to connect and this makes it a potential hub for the sellers to propagate adverts. The relevant audience can be targeted with a complete detailed feedback so that they can ameliorate in their services.

The mobile boom has also affected the market with everyone now using a Smart phone to search the Internet. Being easy and always accessible make them a preferred podium to shop. This is the reason that E-commerce website be optimized to a M-commerce wherein the owner can display all his products. This should be adept for mobile viewing.

The e-commerce website has shrunk the diversity of the world. Now, integrated even in the mobile, the websites has increased their sales radically.

Why Go For Magento Ecommerce Website Development Services

There are many reasons why you should use the Magento platform. When it comes to creating a new store or getting to a new version, then Magento tops the list. Therefore, let’s take a look at some of its key features and know why Magento is a great option for Ecommerce websites.

Open-Source

Available in two editions; 1) Magento Enterprise Edition and 2) Magento Community Edition. It is widely used by developers to build websites with various functions. The platform is adaptable and lets developers change the codes as per their needs. There is no cost involved in using Magento website development features.

Flexible

It allows developers to inculcate modern methodologies and new features to make Ecommerce websites fast and of course performance-oriented. This popular framework promotes and motivates easy customization of products, shopping carts, brands and much more.

SEO Functionality

The thing that makes this framework different from others is Magento has built-in SEO features and supports search engine optimized results. Meta tags, Description, and Keywords can be configured easily for every product and providing your Ecommerce team control over how search engines like Google, Yahoo, etc, interpret your store’s product offerings.

Responsive

Enables suitability on mobile phones regardless of their screen size and other features. So Magento Ecommerce development assists in illustration expected customers & clients to the e-portal. If you are running a small business, then you can start with basic community install growth by leveraging the Magento platform- growth simply by using the Magento platform and upgrade to venture as your business grows. Customers can access websites easily through their desktop, laptop, smartphone, iPhone, tablet, etc.

Multilingual & Scalable

If you are operating your business many countries, then you need to incorporate different languages for different clients and customers. Make sure that you provide something for everyone so that people do not leave your store without buying something. For this, the Magento platform has caught a big market share in the world of Ecommerce. One of the key features Magento is best-known for is it featured with the capability to host many websites on single backend admin. This is the reason that the framework is one of the top-rated platforms today. Whether you want to sell 1k or 100k products, the platform an provide as much support as you need.

We know that every Ecommerce website has different needs, but Magento is better made-up to provide on a store’s needs than other platforms available.You can drive business growth by using the Magento platform.