An Overview – How Important is Telecommunications in E-Commerce and On-Line Business World

Telecommunication is the term use to refer to a vast array of communication technologies that send information over distances. It is one of the enabling technology behind the internet.

Telecom infrastructures and equipment transmit and receive information or voice and data packets over different modes over very long distances.

Telecommunication is a broad term as it also covers not only data communication such as the internet but includes voice telephony as well. Land line, mobile phone, satellite phones and even Voice-over-Internet Protocol (VoIP) are forms of voice communication under telephony technologies. Without Telecommunication services all e-commerce and internet business-related activities would come to a grinding halt.

There are now a vast array of telecom services that connects all type of devices including computer networks, public telephone networks, television networks and radio networks.

Telecom companies are like hauling companies. They can haul information from one point to another and vice-versa. It can dedicate one particular communication channel to connect a private computer network of one company say to its branch’s computer network located in another country. The service is called international lease line service. Telecom companies offer a variety of service, voice and internet access services are most in-demand.

To get the best and cheapest telecom service, check-out this page on best voice and internet rates. The importance of finding the best telecom service should be stressed especially for start-up internet business.

As mentioned, the internet is a system that interconnects computer networks across the globe and its telecommunication that makes possible.

The internet is a public network free for use by anyone. Users of the internet however will have to pay telecom companies for the service of bringing internet access to their areas and for providing value-added service. Telecommunication companies have to invest millions of dollars on telecom infrastructures

In rural areas,less-populated or less-dense areas, reliable access to internet is a major problem. Despite widespread advances in communication such as GSM/CDMA, Fiber Optics, Satellite and Wireless Systems, some areas are making do with low-speed dial-up access.

Internet business needs access to reliable telecommunication services (e.g- telephone and broadband internet access is essential). Access to voice and data communication is hard especially in rural, remote and isolated areas. Few telecom companies dare to venture in because of very low potential return on investment. Telcos just won’t expand in areas with low projected return on investment.

Internet access via satellite or VSAT is the easiest but not the most cost-effective way due to high cost of subscribing a VSAT service.

In remote regions, local communities and entrepreneurs bonded together to put up a local communication systems in order to have access to telephone and the internet. You can find telecentre or community technology centers that serve as communication hub for the community in remote places.

Online Sales Via Mobile Jump 19%

Society’s addiction to mobile phones is fueled all the more by the dominance of eCommerce.

We can clearly see how these devices are increasingly turning into the main shopping tool of online shoppers, but news of eCommerce revenue growing by means of these devices still never fails to amaze us.

What’s more, it validates the value of a responsive website design that’s easy to view and navigate, especially on small-screened devices which everyone just loves.

After all, who doesn’t love browsing products, comparing prices, and buying a much-coveted item by simply sliding their finger on a tiny screen and clicking one button?

Whether we admit it or not, smartphones have become a necessity for businesses on the Internet and their clients. On the other hand, driving to a bricks-and-mortar shop, which used to be the norm when you’re looking to buy stuff, has become optional.

The latest scoop from online retailer Mobiles.co.UK revealed that the total eCommerce sales made via cellphones increased by 19% in December 2017 compared to the previous year.

Orders made from desktop computers, meanwhile, fell from 47% to 45% while sales from tablets–despite their portable nature–dropped to 14% from 17% in the same period.

That only goes to show that more people prefer to use their cellphone in making purchases on the Internet. Some say that they would still consider the high street, but not without consulting their phone on what to buy first.

The report of Mobiles also disclosed that 88% of consumers would conduct product research on their phone before buying, which ties in with Google’s data: 76% of people who search for something nearby on their phone wind up in a related business within a day, and 28% of those searches result in a purchase.

Why smartphone-friendly sites win

Aside from pointing out the fact that many rely heavily on their phones for shopping, the report also found that those who search for products on their cell are more likely to be using mobile-optimised sites than shopping apps.

Quick, simple, and easy is how every shopper wants their shopping journey to be, so spare them the trouble of downloading fashion apps and whatnot.

Websites that load in three seconds or less, have high-quality product pages, and a quick and simple checkout system are twice as likely to convert potential customers as those that do not.

Who would’ve thought the thing that only transmitted text messages and connected calls once upon a time would evolve into an indispensable instrument for one’s eCommerce success?

As to how retailers like you can take advantage of society’s mobile addiction to improve their business, Andrew Cartledge at Mobiles.co.UK said:

“Smartphones have changed shopping habits, and we believe for the better. They allow consumers to shop 24 hours a day, seven days a week. Our own results showing that while orders on smartphones have increased, which is in-line with general trends of smartphone use. The way consumers use smartphones has influence across the research, consideration and order touch points of a consumer’s journey.”

How ready are you to accommodate the growing number of mobile-based shoppers?

Ecommerce the New Definition of Online Trade

The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce. Since the inception of the World Wide Web, the market has been clustered with millions of competitive websites that needed to use completely new strategies to attract their prospective consumers from around the world.

With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.

Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services. This category of websites construes the services and the products. Accrediting the business organization with this type of website, allows the industrialist to carve a niche among the million others. Nominal in investments, this website garners the potential of the website to yield unfathomed results.

The electronic commerce website draws in several technologies to ultimately produce the desired outcome. These following technologies like the supply chain management, electronic funds transfer, Internet Marketing, electronic data exchange, online transaction processing, inventory management systems, are integrated to make the website successful and functional. The electronic commerce is considered the sales component of any business. This exchange of data to facilitate the financing and the paying aspects is also a characteristic of the transactions that occur through the website.

The various components of the E-commerce Website

  • Virtual storefronts integrated in the website with online catalogs, which is clustered to form a “virtual mall.”
  • The demographic data collected through Web contacts.
  • Electronic Data Interchange or the business-to-business exchange of data.
  • Email, Fax and the use of media to promote the future endeavors and to establish the consumers.
  • Secured business transactions.
  • B2B trade and selling.

With groundbreaking popularity in the world, the retailers today prefer to have an online platform. Each year billions of dollars undergo transaction. The future of this looks bright, and with the recent developments in the field of web design and development, E-commerce is now a dynamic website that can be customized accordingly. Now, the website welcomes its prospective consumers with a more appealing ambience. This piques the curiosity of the end-users, thereby increasing sales and maximizing the returns.

Propaganda by the social networking platform is also popular. Millions of people use these social sites to connect and this makes it a potential hub for the sellers to propagate adverts. The relevant audience can be targeted with a complete detailed feedback so that they can ameliorate in their services.

The mobile boom has also affected the market with everyone now using a Smart phone to search the Internet. Being easy and always accessible make them a preferred podium to shop. This is the reason that E-commerce website be optimized to a M-commerce wherein the owner can display all his products. This should be adept for mobile viewing.

The e-commerce website has shrunk the diversity of the world. Now, integrated even in the mobile, the websites has increased their sales radically.

Hire An eCommerce SEO Company For Online Business Success

The purpose of every business website is to promote its products and services online. However, eCommerce websites take this purpose one step ahead as it allows your site visitors to buy your products and services directly from the website. Search engine optimization or SEO for eCommerce websites is both the science and arts of getting your website ranked on the pages of search engines for a tactically defined set of keywords. As a professional eCommerce web promotions, internet marketing and SEO for eCommerce services company, reliable and popular SEO firms offer professional & affordable eCommerce SEO services.

Hire a professional SEO company that provides custom-tailored ecommerce SEO services that have been proven to boost the profitability of innumerable online business retailers. The on-page SEO services include eCommerce SEO copywriting services, e-retailer usability, and website design or crawler-friendly eCommerce web development. However, off-page ecommerce SEO services take in link popularity services, social media marketing for SEO and many other services.

Benefits of SEO for eCommerce Sites

An SEO company can help you look at the benefits of organic search engine optimization for eCommerce sites. Start small or go all out. Whatever your SEO budget, they can help you realize the power for organic search engine optimization.

  • Increase Organic Search Visibility
  • Enhanced Brand Value and recognition
  • Increase Sales while reducing Marketing Expenses
  • Get Sustainable High Rankings on Profitable Keywords
  • Get Better On-Page Usability

Lots of eCommerce website owners often forget the basic rule of SEO that is “Content Is King” and simply copy content from other websites or sources without knowing that search engines such as Google can spot plagiarized content easily, and more significantly will penalize your website for duplicate content. Besides, ensure the originality and uniqueness of the content. They can stand your eCommerce site apart from the crowd by building keyword-rich content with compelling category landing pages

They Will Help Your eCommerce Website:

  • Remove copy content issues
  • Build unique keyword-rich content
  • Create strong inbound links
  • Organize content, navigation and URL structure for improved indexing and search crawl-ability.
  • Enhanced conversion rates, and much more

Another mistake that poor site structure is another mistake that eCommerce sites make, not within the on-page content. For instance, an average WordPress theme is not always adaptable & adjustable for eCommerce reasons without problems. So as to create these themes eCommerce-ready, you need to look under the hood as well as tweak the theme settings. They can create a custom WordPress theme design, particularly for your products, and SEO traits build accurate into the technical structure of the site.

Online Lead Generation: Can it Work for My Business?

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.

What is Online Lead Generation?

Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as ProcureAPro.com provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client’s information is e-mailed to the matched B2B providers.

What Kind of Information Do Potential Clients Provide?

When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more.

Can Online Lead Generation Work for My Business?

Mark Shulimson, manager of ProcureAPro.com says “We use a number of both automated and human quality assurance checks to ensure the quality of our requests.” While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. “Once you receive a request, actively following up with them is key. Don’t be passive, don’t let email do the work for you, pick up the phone and make your presentation in person”, says Mr. Shulimson. “Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? ‘I’m usually booked but have an opening in my schedule this week’.” Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability.

What Will it Cost Me?

Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. “However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!”

The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business.