Product Listing Tips For a Highly Successful E-Commerce Business

Every online seller must know that the presentation and marketing of their products / services directly impacts the sale and revenue models for their Ecommerce business. Unlike a retail store, an E commerce platform cannot provide their customers an opportunity to handle the commodities physically and feel the quality. This is precisely why the significance of product listings and presentation becomes even more important. Online entrepreneurs can successfully help their online customers make an informed decision regarding their purchase by providing correct product listings.

Here’s how you can improve your product listings for your E-commerce business in 4 easy steps!

1. Provide a Detailed Product Description

Although photos are a must, do not underestimate the value add of written words. Your virtual customers will still require a useful description that offers information regarding product pricing, specifications, product care, shipping and various other essential details. The E-Commerce regulation requires that the price must be clearly mentioned. An informative product description is a great way to persuade your online customers that your product is worth purchasing.

2. Make the Product Description More Enjoyable To Read

Keep the product description a focused piece to help you make a sale, instead of lengthy creative writing. You can easily witness your sales soar by improving your online customer’s experience for your E-Commerce business. If you are not proficient with words, consider hiring a copy-writer to add polish and persuasion to your listings.

3. Include Long Tail Keywords to Make Your Products Easy To Find

If you find yourself struggling to attain good rankings in the search results, you can overcome this and get more search traffic by including long tail keywords. Four keywords or more are adequate. The longer the keyword, the simpler it is for you to rank high for that keyword in search engines. Find the most in-demand relevant keyword and expand it for longer variations. For instance, if the long tail keyword you are targeting is ‘Weight loss guide for beginners’, you can generate many more daily visitors through long tail search for fitness niche such as:

• best weight loss guide for beginners

• beginners weight loss guide

• free weight loss guide for beginners

• download weight loss guide

4. Tell A Story and Talk About the Product Benefits

In addition to mentioning the features, it is important to present the product in a way that is appealing and engaging. Customers want to know why they should buy a product, so it must clearly explain ‘what’s in it for them’. A straightforward headline and an engaging story will add personalized appeal and highlight the product benefits. The font size must be just right, and an array of colours can skilfully draw attention to the headlines and bullet points. Some brands tell the whole story behind the product so the customers know how it’s made and how it will add value to their lives.

Remember, your product listings must successfully ‘Engage, Persuade, and Sell’. Your product copy must not simply offer a product description on ecommerce platform and tell the online visitor what it does. It must persuade the readers to click on ‘BUY’.

With E-Commerce Product Data Entry the Business Becomes Productive

An entrepreneur of an online business must have actually realized the significance of having a powerful marketing program. In today’s time, it is very important to develop a management plan so as to make your marketing efforts successful. Dealing efficiently with your marketing plans is really a vital part of every successful business concern.

Moreover, data entry tasks ought to be managed efficiently and it is wise enough to outsource your e-commerce product data entry services to a renowned market place management service. These services are extremely beneficial for those who are running an online business because it is necessary to manage and increase online sales volume and save valuable time and efforts devoted in uploading the products. Always look for services that are affordable, assures quality as well as confidentiality. It is a fact that outsourcing services provide solutions to deal with both small and large product entry tasks, which may not be an easy task to manage.

In order to acquire the most from your website as to optimize your website, you also require optimizing your Google product listings. More and more attention ought to be paid to these product listings due to the initiation of Google Shopping’s modern plan. It has now turned out to be one of the most important aspects of online marketing campaign. The first and foremost thing that must do to optimize your product listing is to pay attention to the headings that are used to depict the products. Carefully good words heading will assist your website to rank higher whenever the product is being searched for.

The Experts put forward that your heading must not be more than 70 characters and if it goes more than that, then Google will probably abbreviate portions of the heading. In addition, you must also place the appropriate information about the product as well as its usefulness in front of its title. It is because when the results are being presented to the viewers, the first few words of the heading are only visible.

Google Product Listings actually reveals the customer about the true picture of the particular item, price and name of the store. Shoppers who just give a single click to your listing will straight away directed to the website from where they can purchase the items of their choice and liking. Whenever any user desires to acquire all kinds of relevant information about the item in the Google Merchant account, then Google will without fail show the most applicable products and its associated image, pricing and product name.