5 SEO Tips For Your Ecommerce Website

SEO for the Ecommerce website can be quite overwhelming. There are various web design companies who are providing the SEO services to all large and small Ecommerce business websites. Whether it is small scale business or large scale business, your website should be easily found by your prospects. In the present day, creating a trading website is not only the solution, but it is required that your business should also appear on Google’s first page. Thus, SEO has become the essential requirement for the Ecommerce websites and here are 5 tricks to optimize your Ecommerce website and they are:

Keyword Selection: Selection of the right keyword is the key to rank up your business on the search engine. You should take the time to research your competitor’s keywords and pick the similar one that has gained the highest visibility. Remember, long tail keywords have more chance to rank up on Google’s first page.

Avoid Repetitive Content: This is true that content is king. You should write the unique and informative content, which is easy to understand and free from repetitive words. Do not try to copy the content from the competitor’s website because Google bots are smart enough to detect the plagiarized words.

Optimize Your Product Image: Ecommerce store rest on the bedrock of the product images. The product images can pump up your sale because images make the vision of the visitors clear and they become rest assured to deal with you, as they consider your company the right choice that can keep their users satisfied.

Optimize Your URL Search Engine Crawl: URL’s are very important for the SEO. The optimized URL’s allow the search engine robot to search what is written on your website if the content is relevant to your business URL’s ranked-up on SERP’s. Apart from crawling the website appropriate URL also increase your website indexation.

Avoid Broken Line: To give your target audience the great experience of browsing your website, broken lines should be avoided. It is no surprise that visitor is not expecting the error like “Page 404 Not Found” while clicking on a specific page. That is why broken links are a terrible idea.

These all tips can help to increase and maintain the visibility of your website 24*7 in a day on SERPs. Following these tips, your target customer can easily approach you and can be easily converted into the potential customer. So, don’t hesitate to contact the website designing company, but make sure you choose the right and trustworthy company, call now to share your requirements.

Product Listing Tips For a Highly Successful E-Commerce Business

Every online seller must know that the presentation and marketing of their products / services directly impacts the sale and revenue models for their Ecommerce business. Unlike a retail store, an E commerce platform cannot provide their customers an opportunity to handle the commodities physically and feel the quality. This is precisely why the significance of product listings and presentation becomes even more important. Online entrepreneurs can successfully help their online customers make an informed decision regarding their purchase by providing correct product listings.

Here’s how you can improve your product listings for your E-commerce business in 4 easy steps!

1. Provide a Detailed Product Description

Although photos are a must, do not underestimate the value add of written words. Your virtual customers will still require a useful description that offers information regarding product pricing, specifications, product care, shipping and various other essential details. The E-Commerce regulation requires that the price must be clearly mentioned. An informative product description is a great way to persuade your online customers that your product is worth purchasing.

2. Make the Product Description More Enjoyable To Read

Keep the product description a focused piece to help you make a sale, instead of lengthy creative writing. You can easily witness your sales soar by improving your online customer’s experience for your E-Commerce business. If you are not proficient with words, consider hiring a copy-writer to add polish and persuasion to your listings.

3. Include Long Tail Keywords to Make Your Products Easy To Find

If you find yourself struggling to attain good rankings in the search results, you can overcome this and get more search traffic by including long tail keywords. Four keywords or more are adequate. The longer the keyword, the simpler it is for you to rank high for that keyword in search engines. Find the most in-demand relevant keyword and expand it for longer variations. For instance, if the long tail keyword you are targeting is ‘Weight loss guide for beginners’, you can generate many more daily visitors through long tail search for fitness niche such as:

• best weight loss guide for beginners

• beginners weight loss guide

• free weight loss guide for beginners

• download weight loss guide

4. Tell A Story and Talk About the Product Benefits

In addition to mentioning the features, it is important to present the product in a way that is appealing and engaging. Customers want to know why they should buy a product, so it must clearly explain ‘what’s in it for them’. A straightforward headline and an engaging story will add personalized appeal and highlight the product benefits. The font size must be just right, and an array of colours can skilfully draw attention to the headlines and bullet points. Some brands tell the whole story behind the product so the customers know how it’s made and how it will add value to their lives.

Remember, your product listings must successfully ‘Engage, Persuade, and Sell’. Your product copy must not simply offer a product description on ecommerce platform and tell the online visitor what it does. It must persuade the readers to click on ‘BUY’.

5 Tips to Run an Ecommerce Business

If you want to outgrow your competitors in business, know that it won’t be easy. If you want to know how to run your e-commerce business properly, you should have a powerful strategy in place. Given below are a few tips that may help you achieve success as an e-commerce business owner. By following these tips, your chance of achieving success as an online business owner will be higher.

Use SEO For Better Ranking

It’s really difficult to profit from your e-commerce business if your website or store doesn’t show up high in search results. In other words, your website should be ranked for common keywords that prospective buyers may search for when buying online.

Suppose you deal in clothing for kids. Now, if you search for “kids clothing” or children clothing”, your website should show up on first page of search results. According to Optify, most internet users choose to browse first three websites on a search engine results page.

Focus on Mobile

Mobile internet users are increasing day by day. As a matter of fact, most people of today use their phones instead of bulky laptops to search for their desired products online.

If you want to get a higher market share, we suggest that you focus on mobile. According to statistics, the number of mobile users is higher than desktop computer users. So, make sure you get your website optimized for mobile phones.

Embrace social media

If you are not using social media websites, you may lose a lot of business opportunities. As a matter of fact, social media plays a great role as far as growing e-commerce business is concerned.

If you choose the best social media strategy, reaching a wide audience will be easier for you. Aside from this, make sure your online store includes links to your social media pages.

Quality of service

Online buyers have an idea of the quality of customer service of an online store based on a few factors. Some of the important factors include refund process, product delivery, and product questions and so on. You may want to make sure that buyers don’t have any problems related to any of these areas. Not handling these issues will mean bad reviews from customers on review websites and forums.

If you want to make sure that customers won’t get mad at you, you may want to put together a powerful business strategy by keeping your goals, resource and needs in mind. After all, the success of your business is based on the satisfaction level of your customers.

Conclusion

Today, most of e-commerce startups don’t achieve success because they don’t have the right strategy in place. They don’t follow the main practices that are a must for success in today’s online marketplace.

Long story short, if you follow the tips mentioned above, your chance of achieving success as an e-commerce business owner will be higher. This way your business will be more likely to run circles around your competitors and you will have a larger market share.